A junk lead is classified as a lead that is old or recycled by many loan officers and many lead companies. It may come cheap, but chances are, it won't be worth the two dollars you spent on it.

A real time lead is a lead that is considered fresh. Meaning, you will receive it on the same day the applicant fills out the on-line form. If the lead is any older than a day, it can hardly be considered real time.

When researching mortgage lead companies, be sure to find out where the mortgage lead company is obtaining their leads from.

If they obtain them from ... Read more »

When researching mortgage lead companies, a clear indication of the quality of the lead you will be receiving should be in the pricing.

For instance, if you take $100.00 and invest it in a lead company in order to receive 50 leads, you can safely assume that the leads you receive will be very old and recycled time and time again to other lead companies and countless loan officers.

On the other hand, if you take that same $100.00 and invest it in a lead company in order to receive anywhere from three to six leads, you can than safely assume that the quality of these leads are very good. These types of leads are known as "real time," or "fresh leads."

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The true definition of an exclusive mortgage lead is defined as one that is sold in real time and sold to you only.

This sounds really good, but there is a small problem with that. Who is to say that this potential customer hasn't taken it upon themselves to contact other loan officers.

Unfortunately, this is the chance you take when you buy leads exclusively.

Typically, a potential customer who fills out an on-line form over the internet is using the internet to find a mortgage and a loan officer because they feel as though they have no other place to go, and the internet is their best resource to find their product and someone to help them with it

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Quality, timely, relevant, and important information helps prospects and customers make intelligent decisions. The right information makes it a whole lot easier to choose with confidence. Providing additional ideas, advice, insights and resources is a great way to distinguish your product - and your company - from competitors.

What inside information of value can you provide to help your customers and prospects?

Helpful tips, inside secrets, and other creative ideas help to establish your expertise in the marketplace. When you give away this kind of inside information, you create tremendous value that's appreciated by customers. These people feel compelled to show their gratitude ... Read more »

What you want to do is encourage the buyer to spend more money by offering special inducements, extras, discounts and special deals. Some buyers are happy to buy consumable products by the case, rather than by single package, if they can save a little money by doing so. Just look at the success of stores like Costco. Much of their food items are bundled into quantities that are larger than those a typical family would buy. But often the price is just too hard to pass by. People end up spending more cash to "save" money.

Once you have a customer in your store, or browsing through your catalogue, your task is to maximize the value of that purchase. You want to make it easy for your customer to spend more than he or she originally planned ... Read more »