When a customer walks into your office, you want to make sure they feel welcome, you want to treat your customer as though they are a piece of gold, and not as a statistic.

Have you ever been standing in a line, and when it comes to your turn to be waited on, the sales associate yells out "next?"

Just thinking about that scenario makes me cringe. It is hardly a way to build a relationship with your customer.

I have been working in sales for more than fifteen years, and I have literally had customers tell me that the most important thing to them is to be appreciated and not treated as a statistic.

Keep this in mind the next time you wait on a customer, instead of yelling "next," you can politely say, "may I help you Ms. Jones."

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In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to talk to your customers about non-business topics, you will find that, more often than not, they are more than happy to engage you in conversation.

By getting to know your customers, you can find a whole lot of valuable information from them. Such as where they live, do they have a family, what their hobbies are, do they have pets, etc.

By finding out this type of information, you can determine what their needs are, than proceed to tell them about the products you have, that you believe would be ideal for their needs.

Another plus when it comes to getting to know your customers, is that every time you ... Read more »

2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it's an ad. They'll already be interested when they get to your sales pitch.

3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95.

4. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; "Attention! Accountants, Discover A New Way To Increase Your Client Base!"

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These front desk people would be otherwise known as the gate keepers.

Lets face it, getting passed the gate keeper can be tough, we are on their turf, what they say goes. Any slight resistance could end up with them making a call to security.

Here are few really good tips on getting passed the gate keeper that have been proven to work.

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For starters, the last thing you want to do when a customer walks into your office is present the first product that pops into your head.

Before you present a product to your customer, you must first find out exactly what it is your customer wants and needs.

The first thing you want to do is introduce yourself to your customer. Offer them a seat and make them feel as comfortable as possible.

Get to know your customer, talk about non-business subjects, this will take some of the pressure off of the both of you and make it easier to talk to one another.

Once you believe that you and your customer have found a comfor ... Read more »

If you are considering investing your hard earned money with a mortgage lead company, or you are switching lead companies because you have gone through the pain of seeing your money go down the drain, here is a good place to begin.

Before you take that leap of faith with a lead company, take a step back and reexamine exactly what it is you are looking for from a lead company.

You should be looking for the exact same thing that you would expect from any other reputable company that you deal with. And that would be good quality service.

Before you invest your money, research the company, most of the research can be done right there on their web site. Read the FAQ's, read about their return policy, read about how they acquire their leads, etc.

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I once worked with a guy in the banking industry, who was one of the best at explaining the benefits and features of our products, the only problem was, he was spending so much of his time explaining, but never selling anything.

He never sold anything because he never took the time to get to know what his customer's needs were, therefore he was attempting to sell them things that they didn't really need.

Nobody will buy things that they don't need.

This is why it is so very important to evaluate your customer.

Start off by making your customer as comfortable as you possibly can, talk abou ... Read more »

Before you sell your product, make sure you know it inside and out, you wouldn't want to be caught without an answer if your prospect had a specific question.

Think about it, if you were interested in buying a product from someone and they couldn't answer your simplest of questions about the product, how much faith would you have in it? Probably none.

Here are a few tips on how to get to know your product better:

I'm sure that anybody who is reading this article has been in the situation where they may have been given unobtainable goals from one of their bosses, sales manager's, or some higher up somewhere in the company.

When goals are given that are unrealistic, the mission is doomed from the beginning. It immediately gives a feeling of despair to the sales team, which can be devastating to morale.

The sales team will do their duty and work as hard as they can to obtain the goals, but when they fall short, they will have feelings of failure, and will be reluctant to move on.

Simply stated, unrealistic goals, take the fun out of selling.

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Every part of a sales process from the initial contact, to the presentation of the product, to the final step, following up, are all equally important.

The following up process is an important element of the sales process for many key reasons, here are just a few:

By following up after your initial contact, it tells the customer that you are serious about doing ... Read more »