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 | Main » Advertising
One of the key essentials when it comes to making you and your business successful is advertising. Unfortunately most of us cannot afford to advertise during the super bowl with commercials, or place digital signs along Times Square. Beyond the mailers and business cards, there is another way to get your name and product circulating among the masses. The best part of it is, it will cost you next to nothing, and your customer will be doing all of the work for you. A personal story ... When I was in the mortgage business, I found out by accident one of the best ways to advertise myself and my business. I have always found it to be in good practice to show my appreciation to my customers by sending them a token of my ap
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Free Internet advertising is sought after by most Internet marketers and one readily available source of free Internet advertising is the Internet forum. For Internet marketing novices, I'll briefly explain how free Internet advertising is obtained from Internet forums. Basically, Internet forums are message boards where members can exchange information, obtain advice or just chat. There are Internet forums to cater for every topic you would care to imagine (and a few you would probably prefer not to dwell on). The Internet marketer advertises his product simply by posting messages on the forums. There are some Internet forums that forbid the posting of advertisements but, on many of these forums, it is still possible to obtain free Internet advertising by use of a signature file. The signature file is a short piece of text which can contain a link to a website and which can be annexed to every posting a member mak
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If you are promoting a product and you are doing some advertising with displays, don’t allow for your customer to know everything. Otherwise, they won’t have a reason to call you, or come visit you. For instance, when I was working in the banking industry, we displayed our rates on a fancy looking board in the middle of our main lobby. Customers would come in, take care of their business, glance at the rate board, and walk out the door. Than one day, some genius decided to take the rate board down, forcing the customer to come into an associate’s office, have a seat, and verbally ask for the rates. This gave the sales associate an opportunity to sit down with the customer, discuss rates one on one, and also have the opportunity to go over some other products the customer might be interested in.
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Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.
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Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens - no, hundreds of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives? More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad. Of course, give yourself credit for recognizing one important facet of today's selling world. You decided to sell your stuff at an online classified site. As anybody in the business knows, online classified ads get you more privacy, a broader selection of buyers, and a wealth of tools to help you keep tabs on your transactions. Wh
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In a sense, the entrance to SFGT is a window into the person who leads the company, Dudley Fitzpatrick, CEO. Open the big front door of the old town house on Walnut Street and the first thing you notice is three old stone steps. Couldn't they afford new steps? Then you see the second door. It's all glass and through it you see the modern reception room, the classic furniture, the attractive receptionist and the small oriental rug in the center of the beautiful wood floor. "I get it," you think to yourself. When you meet Dudley and chat with him, you really get it. He's a traditionalist, like the steps and the beams on the ceiling. He's confident and assertive, like the stately furniture and the offices themselves. He's tasteful, like the oriental rug and like the conference room on the fifth floor. You go there for the interview after a trip on the modern elevator. And Dudley's
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After ten minutes with Ed Tettemer in the offices of the agency he founded with partner, Steve Red, you begin to understand the agency's passion for excellence. After an hour with Ed, you begin to understand the intensity of his personal passion. You begin to understand it but I have a feeling that, even after days and days of exposure to him, you probably wouldn't get the whole picture. "Passion," the word, may seem descriptive of a complicated set of feelings and opinions. Oddly, in thinking about Ed Tettemer's passion for his agency and its clients, it seems rather simple. It's just that he wants everything to be excellent: excellent clients, excellent co-workers, excellent marketing solutions, excellent creative executions, excellent everything. "Where'd you go to college, Ed?" (A question most interviewers ask without expecting surprises in the response.) "Never went to col
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Postcards can be valuable marketing tools for any business. Here are a few ideas that will help you get the most from your own postcard marketing campaign. The magic of these eye-catchers is that they deliver short, concise messages in the minimum amount of time - perfect for the "time-poor" society we live in today. They get the important information across rapidly, with a quick and easy flip of the wrist. You can take your idea from concept to distribution within just days. Since they can be produced in any quantity to suit any budget, postcards are great for businesses of all sizes. You could save a bundle on your marketing expenses by utilizing these simple two-sided pieces, instead of other more costly tools. Currently - at least in the U.S. - postage costs are considerably lower for postcards vs. first-class mail. Unfortunately, this ad
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Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps. Based on my experience as a media trainer, the most common ones include: 1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free advertising. Ouch! No reporter, editor, or host wants to be a billboard for your products or service; their job is to provide interesting and useful information to their readers or audience. And if you help them do so, you'll maximize your chances of positive coverage. 2. Misunderstanding the Spokesperson Role. Some spokespeople think that they're on a sales call when they meet the press. So they toss out puffery and hyperbole or try
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It works without fail, every time. It can work with everything you are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you are getting in cash. Your prospect must perceive an increase for themselves in order to want to interact with you. Magnetic marketing is the technique that does this. Then this same technique is used to convert a prospect to a sale or business partner. What is magnetic marketing? It is a process of attracting leads to you by offering them something of value first. Using ezine classified advertising and solo ads for an example, don't try to close the deal all at once by attempting to drive your prospect to your website. Instead, start by giving the targeted prospect an offer they can't refuse. Using my own business ad copy as an example, here is an ad I ran before I had put the magnetic marketing
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