But, when I talk about a marketing system I am not referring to those academic exercises found in college marketing books.

A marketing system by my way of thinking is a simple (in many cases one page) document that specifically answers who you are, what you do, who needs it, how you plan to grab them by the throat, when you plan to do it and how you plan to pay for it.in a way that everyone in your organization, network, and client base can clearly understand.

So, let's break it down into some simple steps.

1) Narrow Your Focus - create a description of your ideal client. Describe them as though they are sitting across the desk from your at this moment. Define only the market that you ... Read more »

But then I ask: "How does a website increase your credibility?" To that question I usually get a few moments of silence. Apparently the need to build a website is so obvious that no one thinks about WHY they should spend thousands of hours and dollars on it.

There are many reasons to build a website, but the best sites are developed with a clear purpose. Amazon's purpose was to be the largest online retailer in the world. eBay's goal was to become the most popular online auction in the world. As a service professional, you may have a different set of goals, but the key is to provide value.

I want to show you 10 simple steps you can implement with a low-cost investment and a little effort that you can use as a springboard for more aggressive online marketing campaigns.

By creating an interesting web site, which consist of one simple, yet, well-designed web page you can begin a relationships with qualified prospects. The "Interest Site" is designed to share content and offer a customized introductory e-product to someone who would qualify to be considered your ideal client. The focus of the site has to be a HOT TOPIC for your ideal client and it has to tie back to your product theme in some logical way.

The Interest Site will include the following components: ... Read more »

Unfortunately, and this is perfectly true, most of the advice or "expert" tips are outdated or completely false. Since anyone can publish on the internet, you have a mixed bag of good information followed with much more bad information.

The mysticism of internet marketing is created largely by this glut of some good and mostly bad information. It makes the whole topic SEEM like rocket science when, in fact, much of what was true about internet marketing years ago is true today.

Most people think that since search engine marketin ... Read more »

For most folks who contemplate a home business, a low-cost or no-cost solution is not only nice, but also very necessary. Many also seek to find a home business that will permit them to maintain their regular day job in order to protect their base income.

Taking the cautious approach to a home based business and keeping one's job during the start-up period is often a very good decision. By maintaining one's job, one can maintain the health of their personal finances while permitting their home business grow healthy and strong.

Fortunately, most home based businesses can be started with little or no cash, can be maintained on a shoestring budget, and can be operated suc ... Read more »

A Multi Level Marketer might start a sales letter like this:

As a company grows in revenues and number of personnel, it typically follows a logical business function progression of "specialization", a process where the lines between more generic, departmental descriptions and functions became much more definitive and associated functional responsibilities become much more focused. Marketing and sales functions are no exception.

Marketing and sales functio ... Read more »

Though the various tools you can use to make the process of distributing your articles more easily are invaluable in getting your content the most exposure, that's only half of the story.

Getting article marketing to work for your site lies primarily in two things:

Value is not always quantified in monetary terms. A golfer may go to a professional, get three lessons, and knock 10 off their handic ... Read more »