A recent American Demographics survey concluded that 75 percent of American adults crave more customizable products and services, and 85 percent of 18- to 24-year-olds feel the same way. THE TEST: When you come in contact with one of your clients or colleagues , in what ways can you 'personalize' the experience? 1. SHARE A LAUGH: Laughing releases even more endorphins than smiling. It also releases enkephalins, which are natural pain suppressors. 2. PAY SOMEONE A COMPLIMENT: Praise stimulates the brain. Look for the good in others, and learn to appreciate small things. 3. HAVE A POSITIVE ATTITUDE: A Patient-focused medical study showed that optimists are able to cope more effectively with stress. They tend to look on the bright side of things, and take extra steps to circumvent or diminish obstacles. 4. SEND THANK YOU NOTES: 'Management guru', Tom Peter's writes, "send them by truck loads". A good will message strengthens the importance of a relationship and validates an interest in the product, service, and collaboration. It's common courtesy, and you'll stand-out. 5. FOWARD AN ARTICLE ON A TOPIC OF INTEREST: Have you ever talked about movies, travel, or sports with a colleague or a client? If so, clip out a review of a movie they've enjoyed, send them a hot tip on a restaurant in a city they frequently travel, or pass on an inspiring story---A fun note, a newspaper clipping, or an article on a recent business trend, can send a message that you've been listening carefully. THE RESULTS: You affect others profoundly & people want more. WOW!
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