One technique that is not used often enough is the inclusion of a testimonial in solo ads. Since you are using real testimonials on your site, you should also take advantage of them in your solo ads. It will make your ad more credible and increase the level of trust your readers have for you. You will find a lot of ads that look spammy and are complete garbage.

You can use the support of a testimonial to make your ad stand out and get your readers to believe in the product or service you are supplying. It will offer your ad the helping hand it requires. You should make your solo ads more like presell ads and not ads perse as you want to present your product and its benefits to the reader but not hard sell to them. You will increase your conversion rates and find it much easier to get your message across to the readers by using testimonials. You could take it further by using testimonials in the subject line.

You can also collect the contact information of your prospects and increase the effectiveness of your ads by offering them a gift in your ad. You can sell your product by following up after you get their contact information. By driving your traffic to your opt-in page rather than your sales page, you will find that your conversion rates will increase dramatically. This will give you the opportunity to follow up with your prospects and convince them about your product until they buy it.

You should use a conversational tone in your ads. When you write you need to do it just like you speak, however, you do want to keep the slang to a minimum. You want people to easily read it and understand it, which means it needs to be focused and simple. It should be a one to one tone where you should use the word "you" more than "I". You simply need to be yourself and make sure to keep paragraphs and sentences short.

To avoid irritating people, make sure that your ad is similar to an article. You can give people great information in your solo ad that emulates an article and make the suggestion that they visit your website if they want to learn more. Most people are successful with this approach to solo ads because it doesn't appear like there are making a sales pitch. 

In conclusion, advertising in ezines isn't very complicated, it's just a matter of knowing what to do and when it needs to be done.

This article clearly proves that solo ads can be complicated and messy if you aren't applying these simple strategies. Thus, to ensure the success of your follow ezine advertising campaign, you need to make sure you have a plan.